What can the Church Learn from Taylor Swift?

Author: Amy Isham

Taylor Swift began her career at only 14 years of age, producing albums that dominate music streaming, and breaking records for revenue on tours. Her recent Eras tour sold over 10 million tickets, drawing crowds in countries all over the world.
Swift seems to have a knack for making people feel seen. The Washington Post says that the intimacy of her songs make her feel like she is singing about you. Fans have shared reels of themselves going to an Eras Concert with the caption “welcome to church”.In a key part of the Reputation section of the tour, there are thousands of fans screaming “Take me to church Taylor”.

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